Consumer Perspectives of Rental of Outdoor Clothing

Abstract

Sustainability impact from the clothing industry, in every step of the life cycle is a global problem. This chapter investigates the customer perspective on renting clothes, more specifcally clothes for outdoor activities. It assumes a need for a transition to take place where effcient use of resources is given priority. This transition in production and consumption is, in this case, studied in a case study of rental. Rental is associated with a number of challenges for the rental agent as well as the customer. The aim of the research project was to develop a better understanding of customer perspectives on renting outdoor clothing. A case study, Haglöfs in Stockholm, served as an empirical context. The conceptual framework, social practice theory offers three dimensions to explain consumer behavior: material, meaning and competence. Implications of this study may pave the way for developing a more customer focused rental business model in the industry.

Keywords

Business model; Cost; Effciency; Extending product life; Leasing; Practices; Textile; Sustainability transition

Published in

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
2023, pages: 41-74
Title: Novel Sustainable Alternative Approaches for the Textiles and Fashion Industry
Publisher: Springer

SLU Authors

• Mark-Herbert, Cecilia

  • Department of Forest Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Social Sciences Interdisciplinary
Business Administration

Publication identifier

• DOI: https://doi.org/10.1007/978-3-031-37060-1_2
• ISBN: 978-3-031-37060-1
• eISBN: 978-3-031-37059-5

Permanent link to this page (URI)

https://res.slu.se/id/publ/127466