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Research article2024Peer reviewedOpen access

Using a perception matrix to elicit farmers' perceptions towards stakeholders in the context of biodiversity-friendly farming

Scherfranz, Verena; Moon, Katie; Kantelhardt, Jochen; Adler, Anneli; Barreiro, Silvia; Bodea, Flaviu Valentin; Bretagnolle, Vincent; Bronnimann, Viviane; de Vries, Jan Peter Reinier; Dos Santos, Alice; Ganz, Maura; Herrera, Jose M.; Hood, Amelia S. C.; Leisch, Friedrich; Mauchline, Alice L.; Melts, Indrek; Popa, Razvan; Giron, Vanesa Maria Rivera; Ruck, Andy; Vajna, Flora;
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Abstract

Farmers ' pro-environmental action is substantially influenced by various stakeholders from their business and social environment. Recent studies recommend actively involving influential stakeholders in agri-environmental initiatives, information or media campaigns. While it has been argued that farmers ' perceptions towards these stakeholders can help inform effective involvement, comprehensive assessments of these perceptions remain scarce, particularly in the context of biodiversity-friendly farming. To understand and compare farmers ' perceptions of these stakeholder quantitatively, we developed and applied a perception matrix. In an exploratory survey with 49 farmers across ten European countries, farmers rated twelve groups of stakeholders (e.g. government bodies, farm advisors and input suppliers) against eight perception constructs (e.g. trustworthiness, interest in protecting biodiversity). We found that perceptions differed significantly both between groups of stakeholders and between constructs. Whereas several stakeholders were, on average, perceived positively regarding their general characteristics, such as trustworthiness, reliability, understanding and support for farming, perceptions regarding their biodiversity-related behavior were significantly more negative. Our findings indicate potential to improve policy development and implementation of agri-environmental initiatives through the involvement of multiple, nongovernmental, agricultural and non-agricultural stakeholders in biodiversity-friendly farming initiatives across the entire agri -food value chain. Such multistakeholder initiatives could help to not only reinforce biodiversity conservation action among the farming community, but across society as a whole as emphasized by the Convention on Biological Diversity. Further research is needed to confirm the observed trends on a larger, representative sample, for which the presented perception matrix is well suited.

Published in

Journal of Rural Studies
2024, volume: 108, article number: 103282
Publisher: PERGAMON-ELSEVIER SCIENCE LTD

SLU Authors

Global goals (SDG)

SDG2 Zero hunger
SDG12 Responsible consumption and production
SDG15 Life on land

UKÄ Subject classification

Environmental Sciences and Nature Conservation
Environmental Economics and Management

Publication identifier

  • DOI: https://doi.org/10.1016/j.jrurstud.2024.103282

Permanent link to this page (URI)

https://res.slu.se/id/publ/140710