Fischer, Anke
- Department of Urban and Rural Development, Swedish University of Agricultural Sciences
Abstract
This essay describes the nature of community and public engagement at the Mistra Environmental Communication program, an eight-year program, based in Sweden, focused on how communication shapes sustainability transformations. The paper describes the critical, engaged, and change-oriented approaches that guide the program's work, outlining collaborative practices, and formats developed with a range of societal partners. The program chooses to use the vocabulary of community co-creation and collaboration to describe its work rather than the language or research translation, to draw attention to the ongoing, iterative, and fundamental nature of the program's engagement. Iteration itself is understood as a longitudinal, relational, and evolving process. The essay uses an example of engagement with Swedish sustainable fashion brands that rely on organic cotton suppliers in India to illustrate the iterative, co-created, and collaborative nature of the program's work.
Keywords
Iteration; co-creation; collaboration; transformation; sustainability
Published in
Journal of Applied Communication Research
2025, volume: 53, number: 1, pages: 76-79
Publisher: ROUTLEDGE JOURNALS, TAYLOR AND FRANCIS LTD
SLU Authors
Joosse, Sofie
- Department of Urban and Rural Development, Swedish University of Agricultural Sciences
- Department of Urban and Rural Development, Swedish University of Agricultural Sciences
UKÄ Subject classification
Media and Communication Studies
Social Anthropology
Publication identifier
- DOI: https://doi.org/10.1080/00909882.2025.2463996
Permanent link to this page (URI)
https://res.slu.se/id/publ/141602