Rommel, Jens
- Department of Economics, Swedish University of Agricultural Sciences
Abstract
A pre-registered online experiment with 1,745 European farmers in four countries tested if behaviourally informed interventions(BII) can increase participation in voluntary measures under the green architecture of the 2023–7 Common Agricultural Policy. We tested seven BIIs including framing (non)adoption as benefits (costs), framing the payment as compensation or reward and the provision of social norms both as standalone interventions or when combined. The results showed BII did not increase stated adoption for eco-schemes, but combining social norms with changes in payment framing or framing non-adoption as costs had a positive effect on agro-environmental and climate measure adoption.
Keywords
nudging; information effects; experimental economics; lab-in-the-field experiment; Germany; Romania; Spain; Sweden
Published in
European Review of Agricultural Economics
2025
SLU Authors
UKÄ Subject classification
Business Administration
Economics
Publication identifier
- DOI: https://doi.org/10.1093/erae/jbaf029
Permanent link to this page (URI)
https://res.slu.se/id/publ/144412