Aldberg, Julia
- Department of Economics, Swedish University of Agricultural Sciences
Abstract
Food retailers are particularly exposed to ethical scrutiny given their central position in the supply chain. One way for retailers to differentiate is by taking responsibility for what is being offered to the consumers, referred to as category management. This case focuses on one food product, the tiger shrimp. Corporate Social Responsibility offers an extended perspective of values and criteria for evaluating organizational performance, which is founded in economic, social and environmental aspects of corporate conduct. The case offers a unique perspective on how a traditional company rationalizes choices that go beyond maximizing pure profit objectives. Social media is a new mechanism being utilized for accountability and governance of stakeholder relationships.
Keywords
category management; ethical sourcing; fish policy; social media; stakeholder; supply chain
Published in
International Food and Agribusiness Management Review
2013, volume: 16, number: 3, pages: 167-176
Publisher: INT FOOD & AGRIBUSINESS MANAGEMENT REVIEW
SLU Authors
Mark-Herbert, Cecilia
- Department of Economics, Swedish University of Agricultural Sciences
- Department of Economics, Swedish University of Agricultural Sciences
Global goals (SDG)
SDG2 Zero hunger
SDG12 Responsible consumption and production
SDG13 Climate action
UKÄ Subject classification
Business Administration
Permanent link to this page (URI)
https://res.slu.se/id/publ/56292