Frykblom, Peter
- Department of Economics, Swedish University of Agricultural Sciences
Abstract
This paper employs a choice experiment to obtain consumer preferences and willingness to pay for food product quality attributes currently not available in Sweden. Data were obtained from a large mail survey and estimated with a random parameter logit model. We found evidence for intraproduct differences in consumer preferences for identical attributes, as well as interproduct discrepancies in ranking of attributes. Furthermore, we found evidence of a market failure relating to the potential use of genetically modified animal fodder. Finally, we found support for the idea that a cheap-talk script can alleviate problems of external validity of choice experiments. Our results are useful in forming product differentiation strategies within the food industry, as well as for the formation of food policy
Published in
AMBIO: A Journal of the Human Environment
2005, volume: 34, number: 4-5, pages: 366-370
Publisher: ROYAL SWEDISH ACAD SCIENCES
SLU Authors
Lagerkvist, Carl-Johan
- Department of Economics, Swedish University of Agricultural Sciences
- Department of Economics, Swedish University of Agricultural Sciences
UKÄ Subject classification
Food Science
Environmental Sciences and Nature Conservation
Agricultural Science
Publication identifier
- DOI: https://doi.org/10.1639/0044-7447(2005)034[0366:CPFFPQ]2.0.CO;2
Permanent link to this page (URI)
https://res.slu.se/id/publ/6054