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Book chapter - Peer-reviewed, 2019

Communicating Added Value in Wooden Multistorey Construction

Mark-Herbert, Cecilia; Kvennefeldt, Elin; Roos, Anders

Keywords

consumer perceptions; product-dominant logic; residential construction; service-dominant logic; sustainable development

Published in

Book title: Timber Buildings and Constructions
Publisher: Intech Open

Authors' information

Swedish University of Agricultural Sciences, Department of Forest Economics
Kvennefeldt, Elin
Swedish University of Agricultural Sciences, Department of Forest Economics
Swedish University of Agricultural Sciences, Department of Forest Economics

UKÄ Subject classification

Business Administration

Publication Identifiers

DOI: https://doi.org/10.5772/intechopen.83498

URI (permanent link to this page)

https://res.slu.se/id/publ/100516