Communicating Added Value in Wooden Multistorey Construction

Keywords

consumer perceptions; product-dominant logic; residential construction; service-dominant logic; sustainable development

Published in

Title: Timber Buildings and Constructions
Publisher: Intech Open

SLU Authors

• Mark-Herbert, Cecilia

  • Department of Forest Economics, Swedish University of Agricultural Sciences
    

• Kvennefeldt, Elin

  • Department of Forest Economics, Swedish University of Agricultural Sciences
    

• Roos, Anders

  • Department of Forest Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Business Administration


Publication identifier

DOI: https://doi.org/10.5772/intechopen.83498

Permanent link to this page (URI)

https://res.slu.se/id/publ/100516