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Research article - Peer-reviewed, 2020

Fridge stories and other tales from the kitchen: a methodological toolbox for getting closer to everyday food practices

Joosse, Sofie; Marshall, Matilda


In this paper we present a methodological toolbox as a useful research approach for investigating domestic food practices. Consumption research often relies strongly on interviews or surveys. While helpful, such methods inevitably create a distance between the verbalization of the studied practice and the practice itself, inviting post hoc rationalization. The toolbox helps the researcher to get closer to the studied practice by combining interviews with methods based on observation, visualization and verbalization, in or close to practice. The toolbox holds a variety of methods and we describe fridge stories, food mapping, shop-alongs and food diaries. Through a practical discussion of the advantages and difficulties of these methods, and their combined use, we hope our paper can be useful to other researchers and students interested in everyday food practices.


Methodology; food practices; fridge stories; food mapping; shop-along; food diaries; everyday life; food consumption

Published in

Food, Culture & Society
2020, volume: 23, number: 5, pages: 608-626

Authors' information

Swedish University of Agricultural Sciences, Department of Urban and Rural Development
Marshall, Matilda
Örebro University

UKÄ Subject classification

Sociology (excluding Social work, Social Psychology and Social Anthropology)

Publication Identifiers


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