Abstract

This report explores how promotional communication between the bioeconomy-related stakeholders can foster the bioeconomy in Sweden, Denmark, Germany and Poland. The material was collected during the BioBIGG project and is part of the work package 6. The purpose of the report is to present promotional strategies, actions and instruments that will support the transition towards a bioeconomy in the SBA. Primarily, the project activities inform this report and a specific focus is put on the influence of networks on national and local authorities.

Firstly, the existing networks in the SBA and BSR are presented, followed by an analysis of how politics can be influenced in the four project partner countries. Based on the findings, the report suggests that the following communication ideas strengthen the bioeconomy: (1) Network formation is critical to share knowledge and foster cooperation between the different stakeholders. (2) Viewpoints should be effectively communicated to the relevant authorities. (3) Social media and the inclusion of customers prove to be effective ways to increase interest in bio-based products amongst society. (4) The ScanBalt Bioeconomy Working Group is an excellent tool to disseminate the project results.

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Publisher: BioBIGG

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