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Report, 2021

Report on Promotional Actions and Instruments

Sartorius, Valerie; Nitzschke, Jennifer; Behrens, Martin; Cuypers, Beate; Bochniak, Roksana; Dąbrowski, Paweł; Gołąbek, Aleksandra; Lund, Johanna; Mikielewicz, Dariusz; Mittenzwei, Max; Nør Hansen, Rasmus; Kjær, Tyge; Skøt, Magnus Kristian; Dyreborg, Andreas Martin; Prade, Thomas

Abstract

This report explores how promotional communication between the bioeconomy-related stakeholders can foster the bioeconomy in Sweden, Denmark, Germany and Poland. The material was collected during the BioBIGG project and is part of the work package 6. The purpose of the report is to present promotional strategies, actions and instruments that will support the transition towards a bioeconomy in the SBA. Primarily, the project activities inform this report and a specific focus is put on the influence of networks on national and local authorities.

Firstly, the existing networks in the SBA and BSR are presented, followed by an analysis of how politics can be influenced in the four project partner countries. Based on the findings, the report suggests that the following communication ideas strengthen the bioeconomy: (1) Network formation is critical to share knowledge and foster cooperation between the different stakeholders. (2) Viewpoints should be effectively communicated to the relevant authorities. (3) Social media and the inclusion of customers prove to be effective ways to increase interest in bio-based products amongst society. (4) The ScanBalt Bioeconomy Working Group is an excellent tool to disseminate the project results.

Published in


Publisher: BioBIGG

Authors' information

Sartorius, Valerie
Agency for Renewable Resources
Nitzschke, Jennifer
Agency for Renewable Resources
Behrens, Martin
Agency for Renewable Resources
Cuypers, Beate
University of Greifswald
Bochniak, Roksana
Gdansk University of Technology
Dąbrowski, Paweł
Gdansk University of Technology
Gołąbek, Aleksandra
Gdansk University of Technology
Lund, Johanna
RISE Research Institutes of Sweden
Mikielewicz, Dariusz
Gdansk University of Technology
Mittenzwei, Max
University of Greifswald
Nør Hansen, Rasmus
Roskilde University
Kjær, Tyge
Roskilde University
Skøt, Magnus Kristian
Roskilde University
Dyreborg, Andreas Martin
Roskilde University
Swedish University of Agricultural Sciences, Department of Biosystems and Technology

Sustainable Development Goals

SDG13 Climate action
SDG9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
SDG12 Ensure sustainable consumption and production patterns

UKÄ Subject classification

Political Science (excluding Public Administration Studies and Globalization Studies)
Economic Geography

URI (permanent link to this page)

https://res.slu.se/id/publ/110440