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Research article - Peer-reviewed, 2022

An extended integrative model of behavioural prediction for examining households’ food waste behaviour in Addis Ababa, Ethiopia

Abouhatab, Assem; Tafesse Tirkaso, Wondmagegn; Tadesse, Elazar; Lagerkvist, Carl-Johan

Abstract

In developing countries, urbanization and demographic changes are increasing food waste generation at household levels. However, it remains unclear how behavioural and personal characteristics influence the behaviours of urban consumers in developing countries regarding food waste. In this study, we extended the integrative model of behavioural prediction to examine the determinants of food waste behaviour amongst a sample of 698 urban dwellers in Addis Ababa, Ethiopia. The empirical results revealed that attitudes and perceived behavioural control were the most important predictors of intention toward food waste reduction. With regard to food waste behaviours, the results showed that the more an individual feels obliged to discard less food, the higher the odds that the quantity of food that gets wasted by the household would be reduced. Likewise, knowledge about the negative impacts of wasting food and an ability to interpret information on labels of food products were associated with decreased quantities of household food waste. In addition, lower psychological distance to food waste was generally associated with lower quantities of wasted food. Finally, sociodemographic characteristics and food-shopping routines were found to be significant predictors of food waste behaviours. Overall, these findings constitute an entry point for more research and policy measures in order to understand determinants of household food waste behaviours in developing countries and to design effective interventions to reinforce their behaviours towards more sustainable food consumption patterns.

Keywords

Food waste; Consumer behaviour; Integrative model of behavioural prediction; Structural equation modelling; Binary logistic model

Published in

Resources, Conservation and Recycling
2022, volume: 179, article number: 106073

Authors' information

Swedish University of Agricultural Sciences, Department of Economics
Arish University
Tafesse Tirkaso, Wondmagegn (Tafesse Tirkaso, Wondmagegn)
Swedish University of Agricultural Sciences, Department of Economics
Tadesse, Elazar
Kotebe Metropolitan University
Swedish University of Agricultural Sciences, Department of Economics

Associated SLU-program

Food Waste

Sustainable Development Goals

SDG11 Sustainable cities and communities
SDG17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDG12 Ensure sustainable consumption and production patterns

UKÄ Subject classification

Economics
Other Social Sciences not elsewhere specified

Publication Identifiers

DOI: https://doi.org/10.1016/j.resconrec.2021.106073

URI (permanent link to this page)

https://res.slu.se/id/publ/114748