Abstract

Sustainable development in the textile industry is intimately connected to consumer behavior. This chapter concerns consumers behavior in Hong Kong, focusing on the purchasing of garments. Social practice theory offered an understanding of consumer behavior that goes beyond attitudes in the studied focus groups. The results indicate that the complexity in the textile industry contributes to difficulties to capture sustainability aspects in purchasing a garment for the consumer. Therefore, efforts need to be made to educate consumers, which will enable them to be part of continued sustainability transformations of the textile industry.

Keywords

Communication; Competence; Fast-moving consumer goods; Meanings; Materials; Textile; Social practice theory; Value chain

Published in

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
2022, pages: 13-40
Book title: Sustainable Approaches in Textiles and Fashion
ISBN: 978-981-19-0873-6, eISBN: 978-981-19-0874-3
Publisher: Springer Nature

Authors' information