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Book chapter - Peer-reviewed, 2022

Consumer attitudes towards sustainability in the garment industry – A consumer study in Hong Kong

Ng, Si Kei Isabella ; Mark-Herbert, Cecilia


Sustainable development in the textile industry is intimately connected to consumer behavior. This chapter concerns consumers behavior in Hong Kong, focusing on the purchasing of garments. Social practice theory offered an understanding of consumer behavior that goes beyond attitudes in the studied focus groups. The results indicate that the complexity in the textile industry contributes to difficulties to capture sustainability aspects in purchasing a garment for the consumer. Therefore, efforts need to be made to educate consumers, which will enable them to be part of continued sustainability transformations of the textile industry.


Communication; Competence; Fast-moving consumer goods; Meanings; Materials; Textile; Social practice theory; Value chain

Published in

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
2022, pages: 13-40
Book title: Sustainable Approaches in Textiles and Fashion
ISBN: 978-981-19-0873-6, eISBN: 978-981-19-0874-3
Publisher: Springer Nature

Authors' information

Ng, Si Kei Isabella
Uppsala University
Swedish University of Agricultural Sciences, Department of Forest Economics

Sustainable Development Goals

SDG12 Ensure sustainable consumption and production patterns

UKÄ Subject classification

Social Sciences Interdisciplinary

Publication Identifiers


URI (permanent link to this page)