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Research article2023Peer reviewedOpen access

When social media backfires – intrusive ties in entrepreneurship

Jonsson, Josefina


This study critically explores the potential negative impacts of social media for entrepreneurship, and acknowledges online interactions as a part of the social dynamics surrounding entrepreneurship. The study departs from theories on entrepreneurship as a context-dependent social process and uses Gronvetter's concept of ties as a theoretical lens. To develop an understanding of the social aspects of entrepreneurship, this study employs qualitative methods of inquiry and combines a netnographic approach with ethnography. This study illustrates the need to include interactions on social media platforms as a part of the social context for entrepreneurs, and introduces the concept of intrusive ties for explaining how individuals online can, forcibly, make themselves part of the entrepreneurial process.


Context; social media; entrepreneurship; embeddedness; ties

Published in

The International Journal of Entrepreneurship and Innovation

    UKÄ Subject classification

    Business Administration
    Human Aspects of ICT

    Publication identifier


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