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Book chapter2023Peer reviewed

Consumer Perspectives of Rental of Outdoor Clothing

Mark-Herbert, Cecilia; Byfors, Lovisa


Sustainability impact from the clothing industry, in every step of the life cycle is a global problem. This chapter investigates the customer perspective on renting clothes, more specifcally clothes for outdoor activities. It assumes a need for a transition to take place where effcient use of resources is given priority. This transition in production and consumption is, in this case, studied in a case study of rental. Rental is associated with a number of challenges for the rental agent as well as the customer. The aim of the research project was to develop a better understanding of customer perspectives on renting outdoor clothing. A case study, Haglöfs in Stockholm, served as an empirical context. The conceptual framework, social practice theory offers three dimensions to explain consumer behavior: material, meaning and competence. Implications of this study may pave the way for developing a more customer focused rental business model in the industry.


Business model; Cost; Effciency; Extending product life; Leasing; Practices; Textile; Sustainability transition

Published in

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
2023, pages: 41-74 Title: Novel Sustainable Alternative Approaches for the Textiles and Fashion Industry
ISBN: 978-3-031-37060-1, eISBN: 978-3-031-37059-5
Publisher: Springer

    UKÄ Subject classification

    Social Sciences Interdisciplinary
    Business Administration

    Publication identifier


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