Determinants of smallholder farmers' intention to use smartphones - Evidence from rural India

Abstract

The introduction of smartphones in developing countries' agriculture has been targeted by different projects of NGOs and governmental institutions mostly without respecting social norms, attitude, self-control and anticipated emotions. Based on the theory of planned behaviour primary survey data from 647 farmers was collected in the Bihar region in India. The data analysis was conducted by using factor analysis and linear regression models. The results show that the factors social norms, attitude, self-control as well as positive and negative anticipated emotions have positive influences on the intention to use a smartphone for agricultural purposes. Thereby, negative anticipated emotions related to failure do not overwhelm the other factors. These results provide interesting implications for NGOs, politicians and ICT service providers.

Keywords

Developing countries; Emotions; Smartphones; Theory-of-Planned-Behaviour

Published in

GI-Edition. Proceedings
2017, volume: 268, pages: 93-96
Title: Informatik in der Land-, Forst- und Ernährungswirtschaft 37. GIL-Jahrestagung 06. - 07. März 2017, Dresden
Publisher: Gesellschaft fur Informatik (GI)

Conference

2017 Informatik in der Land-, Forst- und Ernahrungswirtschaft, Dresden. 6.-7. März 2017

SLU Authors

• Lagerkvist, Carl-Johan

  • Department of Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Business Administration

Publication identifier

• ISBN: 9783885796626

Permanent link to this page (URI)

https://res.slu.se/id/publ/130336