When social media backfires - intrusive ties in entrepreneurship

Abstract

This study critically explores the potential negative impacts of social media for entrepreneurship, and acknowledges online interactions as a part of the social dynamics surrounding entrepreneurship. The study departs from theories on entrepreneurship as a context-dependent social process and uses Gronvetter's concept of ties as a theoretical lens. To develop an understanding of the social aspects of entrepreneurship, this study employs qualitative methods of inquiry and combines a netnographic approach with ethnography. This study illustrates the need to include interactions on social media platforms as a part of the social context for entrepreneurs, and introduces the concept of intrusive ties for explaining how individuals online can, forcibly, make themselves part of the entrepreneurial process.

Keywords

Context; social media; entrepreneurship; embeddedness; ties

Published in

The International Journal of Entrepreneurship and Innovation
2023,
Publisher: SAGE PUBLICATIONS INC

SLU Authors

• Jonsson, Josefina

  • Department of Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Human Aspects of ICT
Business Administration


Publication identifier

DOI: https://doi.org/10.1177/14657503231196104

Permanent link to this page (URI)

https://res.slu.se/id/publ/130557