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Research article - Peer-reviewed, 2008

Description of green versus environmentally indifferent consumers of wood products in Scandinavia: flooring and decking

Roos, Anders; Nyrud, Anders Qvale

Abstract

Swedish and Norwegian potential consumers of eco-labeled wood products in do-it-yourself (DIY) retail stores were investigated in a study that focused on the end customers of two flooring applications and wood for outdoor decks. Data were collected from different populations yielding a multiproduct, multipopulation study. Consumers with preferences for eco-labeled wood products generally focused less on the product type than consumers that reported a low preference for eco-labeled wood properties. The green consumers presented a low price sensitivity and they were more often women. Other characteristics of green consumers observed in the substudies included a higher share of married couples/cohabiters, a secondary education, less advanced plans concerning purchase, and preferences for product warranty. The results can assist producers in making approximate descriptions of green consumers; however, socioeconomic and demographic variables should be complemented by other information that reflects attitudes and intentions to get a more comprehensive idea of green consumers of wood products.

Keywords

Forest certification; Eco-labeling; Consumer preferences; Market segmentation

Published in

Journal of Wood Science
2008, volume: 54, number: 5, pages: 402-407
Publisher: SPRINGER TOKYO

Authors' information

Swedish University of Agricultural Sciences, Department of Forest Products
Nyrud, Anders Qvale
Norwegian University of Life Sciences (NMBU)

Sustainable Development Goals

SDG12 Ensure sustainable consumption and production patterns

UKÄ Subject classification

Forest Science

Publication Identifiers

DOI: https://doi.org/10.1007/s10086-008-0957-5

URI (permanent link to this page)

https://res.slu.se/id/publ/18526