Research article - Peer-reviewed, 2008
Description of green versus environmentally indifferent consumers of wood products in Scandinavia: flooring and decking
Roos, Anders; Nyrud, Anders QvaleAbstract
Swedish and Norwegian potential consumers of eco-labeled wood products in do-it-yourself (DIY) retail stores were investigated in a study that focused on the end customers of two flooring applications and wood for outdoor decks. Data were collected from different populations yielding a multiproduct, multipopulation study. Consumers with preferences for eco-labeled wood products generally focused less on the product type than consumers that reported a low preference for eco-labeled wood properties. The green consumers presented a low price sensitivity and they were more often women. Other characteristics of green consumers observed in the substudies included a higher share of married couples/cohabiters, a secondary education, less advanced plans concerning purchase, and preferences for product warranty. The results can assist producers in making approximate descriptions of green consumers; however, socioeconomic and demographic variables should be complemented by other information that reflects attitudes and intentions to get a more comprehensive idea of green consumers of wood products.Keywords
Forest certification; Eco-labeling; Consumer preferences; Market segmentationPublished in
Journal of Wood Science2008, volume: 54, number: 5, pages: 402-407
Publisher: SPRINGER TOKYO
Authors' information
Swedish University of Agricultural Sciences, Department of Forest Products
Nyrud, Anders Qvale
Norwegian University of Life Sciences (NMBU)
Sustainable Development Goals
SDG12 Ensure sustainable consumption and production patterns
UKÄ Subject classification
Forest Science
Publication Identifiers
DOI: https://doi.org/10.1007/s10086-008-0957-5
URI (permanent link to this page)
https://res.slu.se/id/publ/18526