Abstract

The Swedish government has a stated objective of developing the recreationalfishing industry, not least with respect to employment opportunities in rural areas. Thispaper analyzes the possibilities for governmental policies to enhance the development. Afterasking companies what obstacles they view as problematic for running their business, fourchallenges are analyzed; lack of fish, lack of large fish, exclusive access to fishing waters,and marketing. The analysis identifies the company characteristics that are associated withviewing the obstacles as large problems. The companies that tend to view the lack of fish andlarge fish as more problematic than others have some of these characteristics: guides,salmon fishing in fresh water, marine fishery and being located close to a large city.Exclusive access is a larger obstacle for guides, large companies and companies in northernSweden. Marketing is more problematic for food and accommodation companies and newlystarted companies.

Published in

Scandinavian Journal of Hospitality and Tourism
2012, volume: 12, number: 2, pages: 121-139

Authors' information