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Research article - Peer-reviewed, 2012

What factors attract and motivate dairy farm employees in their daily work?

Lunner Kolstrup, Christina


This study examined attraction and motivation factors important for people choosing to work and remain in the profession of dairy farm worker. The study comprised 194 agricultural students, 197 employed dairy farm workers and 147 employers. The study was based on questionnaires in which the key questions were: What would attract you to choose dairy farming as a profession? What attracts and motivates you in your daily work? What would motivate you to remain employed in dairy farming? Furthermore, in order to elucidate the farm employer’s view, they were asked what they believed were important factors to attract and motivate young people to the profession. In general, the students, employees and employers had similar opinions on factors that attract and motivate dairy farm workers in their daily work. Although the order of priorities was different, they agreed that having fun at work, good leadership, feeling pride in their work, job security, good team spirit, living in the countryside, meaningful and interesting work, safe and healthy workplace, flexible work tasks, the farm having a good reputation and feedback from supervisors were among the most important attraction and motivation factors.


Motivation, attraction, attitudes, farm workers, agriculture, questionnaire

Published in

2012, volume: 41, number: S1, pages: 5311-5316

Authors' information

Sustainable Development Goals

SDG8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

UKÄ Subject classification

Agricultural Occupational Health and Safety

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