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Research article2013Peer reviewed

Corporate Social Responsibility in Swedish Food Retail: The Case of Tiger Shrimp

Rotter, Julia Patrizia; Mark-Herbert, Cecilia


Food retailers are particularly exposed to ethical scrutiny given their central position in the supply chain. One way for retailers to differentiate is by taking responsibility for what is being offered to the consumers, referred to as category management. This case focuses on one food product, the tiger shrimp. 

Corporate Social Responsibility offers an extended perspective of values and criteria for evaluating organizational performance, which is founded in economic, social and environmental aspects of corporate conduct. The case offers a unique perspective on how a traditional company rationalizes choices that go beyond maximizing pure profit objectives. Social media is a new mechanism being utilized for accountability and governance of stakeholder relationships.


category management; ethical sourcing; fish policy; social media; stakeholder; supply chain

Published in

International Food and Agribusiness Management Review
2013, Volume: 16, number: 3, pages: 167-176 Publisher: INT FOOD & AGRIBUSINESS MANAGEMENT REVIEW

      SLU Authors

    • Sustainable Development Goals

      SDG2 Zero hunger
      SDG12 Responsible consumption and production
      SDG13 Climate action

      UKÄ Subject classification

      Business Administration

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