Abstract

This paper employs a choice experiment to obtain consumer preferences and willingness to pay for food product quality attributes currently not available in Sweden. Data were obtained from a large mail survey and estimated with a random parameter logit model. We found evidence for intraproduct differences in consumer preferences for identical attributes, as well as interproduct discrepancies in ranking of attributes. Furthermore, we found evidence of a market failure relating to the potential use of genetically modified animal fodder. Finally, we found support for the idea that a cheap-talk script can alleviate problems of external validity of choice experiments. Our results are useful in forming product differentiation strategies within the food industry, as well as for the formation of food policy

Published in

AMBIO: A Journal of the Human Environment
2005, Volume: 34, number: 4-5, pages: 366-370
Publisher: ROYAL SWEDISH ACAD SCIENCES

SLU Authors

• Frykblom, Peter

  • Department of Economics, Swedish University of Agricultural Sciences
    

• Lagerkvist, Carl-Johan

  • Department of Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Food Science
Environmental Sciences related to Agriculture and Land-use
Agricultural Science


Publication identifier

DOI: https://doi.org/10.1639/0044-7447(2005)034[0366:CPFFPQ]2.0.CO;2

Permanent link to this page (URI)

https://res.slu.se/id/publ/6054