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Research article2014Peer reviewed

A hedonic analysis of the price for horse riding lessons in Sweden

Surry, Yves Rene; Hess, Sebastian; Kron, Robert; Liljenstolpe, Carolina; Lindberg, Gunnar; Andersson, Hans

Abstract

Riding school businesses have evolved as popular providers of recreational services in many rural and peri-urban regions of northern and western Europe. We conducted a country-wide survey of riding schools in Sweden to analyse determinants of the price of riding lessons for adults and children. We found that riding schools depend heavily on the willingness of customers to commute,with a positive relationship between the price of  a riding lesson and average household income, as well as population density in the municipality. Older schools charged on average higher prices than newly established schools and the presence of an indoor arena proved to be the single most important physical price determinant. Existing financial support to riding schools does not seem to affect the price per lesson directly. Education of riding school managers can be distinguished between various generic skills that allow riding lessons to be provided at a lower price, and specific riding instruction skills for which a premium can be charged.

Keywords

Riding schools, Horse-based leisure, Hedonic price regression, Outdoor sports, Sweden

Published in

Journal of Outdoor Recreation and Tourism
2014, Volume: 7-8, pages: 65-74

      SLU Authors

              • Sustainable Development Goals

              SDG11 Make cities and human settlements inclusive, safe, resilient and sustainable

              UKÄ Subject classification

              Economics

              Publication identifier

              DOI: https://doi.org/10.1016/j.jort.2014.09.003

              Permanent link to this page (URI)

              https://res.slu.se/id/publ/63280