Consumer preferences for riding lessons in Finland, Sweden and Latvia

Abstract

Services by equine sector offer a new livelihood for farms around cities, but studies focusing on the demand for these services are limited. Knowledge of the clients’ preferences enables systematic development of the riding services. We examined a riding lesson choice, and attributes affecting it, in Finland, Sweden and Latvia using a choice experiment method. The latent class model revealed three distinctive consumer groups in each country: one with low interest in lessons, one with recreational focus and one interested in skills. Based on the model, we estimated willingness to pay for a riding lesson with different attribute combinations.

Keywords

equine sector; riding lesson; choice experiment; preference heterogeneity

Published in

Publisher: European Association of Agricultural Economists

SLU Authors

• Lunner Kolstrup, Christina

  • Department of People and Society, Swedish University of Agricultural Sciences
    

• Pinzke, Stefan

  • Department of People and Society, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Agricultural Science

Permanent link to this page (URI)

https://res.slu.se/id/publ/66885