Lunner Kolstrup, Christina
- Department of People and Society, Swedish University of Agricultural Sciences
Other publication2014Peer reviewed
Tienhaara, Annika; Pouta, Eija; Lunner Kolstrup, Christina; Pinzke, Stefan; Janmere, Lana; Järvinen, Maija
Services by equine sector offer a new livelihood for farms around cities, but studies focusing on the demand for these services are limited. Knowledge of the clients’ preferences enables systematic development of the riding services. We examined a riding lesson choice, and attributes affecting it, in Finland, Sweden and Latvia using a choice experiment method. The latent class model revealed three distinctive consumer groups in each country: one with low interest in lessons, one with recreational focus and one interested in skills. Based on the model, we estimated willingness to pay for a riding lesson with different attribute combinations.
equine sector, riding lesson, choice experiment, preference heterogeneity
Publisher: European Association of Agricultural Economists
Agricultural Science
https://res.slu.se/id/publ/66885