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Research article2017Peer reviewed

Empathic design for wood product innovation based on genuine customer needs – A test application on Swedish builders

Thiger, Evelina; Woxblom, Ann-Charlotte; Roos, Anders

Abstract

This study aimed at identifying the problems and needs connected with builders' use of wood products in building and renovation projects and developing a method to channel these needs into product innovation activities. It is built on the understanding that users of a wood product experience needs that may reveal themselves only when a product is used. Therefore, the empathic design was used to detect these needs. Two building contractors and two apprentices were studied for five working days at two renovation projects. In total, 11 product and service needs concerning wood products were identified. Most of the identified needs were related to the potential for time savings. The needs were later presented and discussed in a workshop with a team of persons from different parts of the wood product supply chain and innovation concepts were outlined. The workshop participants found the approach both informative (about hidden needs) and productive (by generating new product ideas). Although the results must be generalized with caution, the study indicates that an empathic design method, integrated with an idea-generating stage, is a suitable approach for product development in the wood sector.

Keywords

Innovation, product development, wood products

Published in

Wood Material Science and Engineering
2017, Volume: 12, number: 3, pages: 118-128

      SLU Authors

    • Woxblom, Ann Charlotte

      • Department of Forest Products, Swedish University of Agricultural Sciences
      • Roos, Anders

        • Department of Forest Products, Swedish University of Agricultural Sciences

      UKÄ Subject classification

      Wood Science
      Business Administration

      Publication identifier

      DOI: https://doi.org/10.1080/17480272.2015.1056226

      Permanent link to this page (URI)

      https://res.slu.se/id/publ/69296