Kulesz, Micaela
- Leibniz center for Tropical Marine Ecology (Zmt)
Abstract
With aim to protect children from undesirable or inaccurate information that can have a negative effect on their diet and health, there are varying degrees of TV advertising regulation. Food companies can regulate themselves (self-regulation), or food companies and governmental agencies can reach a compromise (co-regulation).Using a dataset of more than 6,000 households a year in the UK (2001-2012), this study found that self-regulation by advertisers, similarly to co-regulation, leads to a decrease of almost 6.1% in sugar expenditure. In addition, co-regulation leads to a decrease of 3.7% in sodium and, in households with at least one child under 16, a 2.1% decrease in saturated fat.These results are promising, considering that almost all UK households have a TV set. However, calorie expenditure is not impacted by either self-regulation or co-regulation, which leaves the question of whether children are being protected by TV advertising regulations.
Published in
Journal of the Association for Consumer Research
2016, volume: 1, number: 3, pages: 422-444
SLU Authors
UKÄ Subject classification
Nutrition and Dietetics
Publication identifier
- DOI: https://doi.org/10.1086/686902
Permanent link to this page (URI)
https://res.slu.se/id/publ/79822