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Research article - Peer-reviewed, 2017

Consumer acceptance of food biotechnology based on policy context and upstream acceptance: evidence from an artefactual field experiment

Pakseresht, Ashkan; McFadden, Brandon R.; Lagerkvist, Carl Johan


The European Commission recently proposed new rules allowing 'opt-outs' by member states from a Europe-wide approval system for genetically modified (GM) foods. An artefactual field experiment was performed in Sweden to test whether changing the policy context and acceptance by upstream actors influenced consumer acceptance of a GM product with direct tangible health benefits and indirect environmental benefits. The results indicated that acceptance was lower in more restrictive policy scenarios and higher in less restrictive contexts. Moreover, acceptance of upstream actors was policy context-dependent and differed between participants opposed to or accepting the technology.


potato; consumer behaviour; agro-biotechnology; genetically modified (GM); decision-making

Published in

European Review of Agricultural Economics
2017, volume: 44, number: 5, pages: 757-780

Authors' information

Pakseresht, Ashkan
Swedish University of Agricultural Sciences, Department of Economics
McFadden, Brandon R.
University of Florida
Swedish University of Agricultural Sciences, Department of Economics

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