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Research article2015Peer reviewed

Motivation crowding theory and pro-environmental behavior: Experimental evidence

Rommel J, Buttmann V, Liebig G, Schonwetter S, Svart-Groger V


Behavioral economists have argued that incentives can backfire. In a field experiment, we distribute "no junk mail" stickers to more than 800 households. We introduce information, monitoring, and rewards in treatments, We do not find evidence of motivation crowding out. (C) 2015 Elsevier B.V. All rights reserved.


Behavioral economics; Field experiment; Germany; Green nudge; Social norms

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Economics Letters
2015, Volume: 129, pages: 42-44

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