Sharing the conservation message

Abstract

Effective snow leopard conservation programs require understanding, input, and active support from the general public, scientific community, communities living alongside snow leopards, and government sectors. Building a constructive dialog between all stakeholders allows for the sharing of information, ideas, solutions, and failures and encourages collaboration in conservation programs targeted at saving snow leopards and supporting the people sharing their habitat. The nature of communication and tools available have changed dramatically through new technologies, enabling greater speed of communication, new ways of engagement (especially via social media), and the ability to reach larger audiences with more targeted messages. These developments have made collaboration with colleagues and communication with stakeholders easier and more common. Challenges in communication do remain, including language and cultural barriers, and lack of accessible information sources for remote villages.

Keywords

Conference; Conservation communication; General public; Government; Media; Scientific community; Social media

Published in

Title: Snow Leopards (Second Edition) : Biodiversity of World: Conservation from Genes to Landscapes
Publisher: Elsevier

SLU Authors

• Hemmingmoore, Heather

  • Department of Ecology, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Ecology
Communication Studies

Publication identifier

• DOI: https://doi.org/10.1016/B978-0-323-85775-8.00029-7
• ISBN: 978-0-323-85775-8

Permanent link to this page (URI)

https://res.slu.se/id/publ/129565