Abstract

A widespread opinion is that conservation efforts disproportionately benefit charismatic species. However, this doesn't mean that they are not threatened, and which species are "charismatic" remains unclear. Here, we identify the 10 most charismatic animals and show that they are at high risk of imminent extinction in the wild. We also find that the public ignores these animals' predicament and we suggest it could be due to the observed biased perception of their abundance, based more on their profusion in our culture than on their natural populations. We hypothesize that this biased perception impairs conservation efforts because people are unaware that the animals they cherish face imminent extinction and do not perceive their urgent need for conservation. By freely using the image of rare and threatened species in their product marketing, many companies may participate in creating this biased perception, with unintended detrimental effects on conservation efforts, which should be compensated by channeling part of the associated profits to conservation. According to our hypothesis, this biased perception would be likely to last as long as the massive cultural and commercial presence of charismatic species is not accompanied by adequate information campaigns about the imminent threats they face.

Published in

PLoS Biology
2018, Volume: 16, number: 4, article number: e2003997
Publisher: PUBLIC LIBRARY SCIENCE

SLU Authors

• Chapron, Guillaume

  • Department of Ecology, Swedish University of Agricultural Sciences
    

Sustainable Development Goals

SDG15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss


UKÄ Subject classification

Ecology
Fish and Wildlife Management


Publication identifier

DOI: https://doi.org/10.1371/journal.pbio.2003997

Permanent link to this page (URI)

https://res.slu.se/id/publ/95355