Sammanfattning

As part of sustainable development, more attention is being placed on consumer behavior. Revised economic models have resulted in an understanding of the need for a circular economy. In this perspective, the consumer is not merely the buyer of the product but also a seller in consumer-to-consumer (C2C) activities, here referred to as re-commerce. In this qualitative study, researchers conducted in-depth interviews of 32 respondents from two countries who had second-hand product trading experience on Facebook. The study uses thematic content analysis to analyze the themes of ethical pro-environmental self-identity (PESI) practices in the respondents' everyday lives. In this study, challenges relating to understanding conditions for fruitful re-commerce are framed in a social practice theory. Focus is placed on ethical pro-environmental self-identity in the context of selling or buying products in Bangladesh and Sweden. The contributions of this study relate to consumer perspectives on what enables re-commerce for six selected product categories. The study also points to the importance of social media and context-bound differences between product groups as well as individuals in two national contexts.

Nyckelord

circular economy; consumer behavior; ethical consumption; emerging economy; ethical PESI practice; pro-environmental self-identity (PESI); re-commerce; responsible consumption

Publicerad i

Sustainability
2022, Volym: 14, nummer: 4, artikelnummer: 2154
Utgivare: MDPI

SLU författare

• Mark-Herbert, Cecilia

  • Institutionen för skogsekonomi, Sveriges lantbruksuniversitet
    

Globala målen

SDG8 Verka för varaktig, inkluderande och hållbar ekonomisk tillväxt, full och produktiv sysselsättning med anständiga arbetsvillkor för alla
SDG12 Säkerställa hållbara konsumtions- och produktionsmönster


UKÄ forskningsämne

Övrig annan samhällsvetenskap
Sociologi (exklusive socialt arbete, socialpsykologi och socialantropologi)


Publikationens identifierare

DOI: https://doi.org/10.3390/su14042154

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/116488