Sammanfattning

In a world of sustainability challenges, use-oriented product-service system seems promising to encourage resource efficiency. For this project, the concept is integrated in a sustainability-oriented interpretation of the business model Canvas. The aim was to identify enabling factors with a use-oriented business model. A case study was conducted on rental business models in the outdoors apparel industry in Scandinavia. The key findings indicate that companies introducing use-oriented services struggle with increased transportation, linear technological systems, large financial capital needs and cultural barriers. To overcome these challenges the case study points to the importance of partnerships. Furthermore, this paper suggests expanding the Business Model Canvas framework with three additional elements: reduced material flows, reverse logistics and cultural adoption factor. The extended Canvas model can be used as a conceptual tool for companies when developing rental services.

Nyckelord

Canvas business model; outdoor apparel; product-service system; rental; Scandinavia; services; textile

Publicerad i

Corporate Social Responsibility And Environmentalmanagement
2023, Volym: 30, nummer: 3, sidor: 1314-1324
Utgivare: WILEY

SLU författare

• Mark-Herbert, Cecilia

  • Institutionen för skogsekonomi, Sveriges lantbruksuniversitet
    

Globala målen

Bygga motståndskraftig infrastruktur, verka för en inkluderande och hållbar industrialisering samt främja innovation
Stärka genomförandemedlen och återvitalisera det globala partnerskapet för hållbar utveckling
Säkerställa hållbara konsumtions- och produktionsmönster


UKÄ forskningsämne

Företagsekonomi


Publikationens identifierare

DOI: https://doi.org/10.1002/csr.2421

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/120394