Sammanfattning

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.

Nyckelord

Sustainability; intermediaries; personal green blogs; digital intermediaries; everyday practices

Publicerad i

Environmental Communication
2018, Volym: 12, nummer: 5, sidor: 686-700
Utgivare: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD

SLU författare

• Joosse, Sofie

  • Institutionen för stad och land, Sveriges lantbruksuniversitet
    

Globala målen

SDG13 Vidta omedelbara åtgärder för att bekämpa klimatförändringarna och dess konsekvenser
SDG2 Avskaffa hunger, uppnå tryggad livsmedelsförsörjning och förbättrad nutrition samt främja ett hållbart jordbruk
SDG16 Främja fredliga och inkluderande samhällen för hållbar utveckling, tillhandahålla tillgång till rättvisa för alla samt bygga upp effektiva, och inkluderande institutioner med ansvarsutkrävande på alla nivåer


UKÄ forskningsämne

Kommunikationsvetenskap


Publikationens identifierare

DOI: https://doi.org/10.1080/17524032.2018.1474783

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/95872