Sammanfattning

This article discusses the tendency within environmental communication to homogenise diverse situations. Utilising the case of whale conservation it describes how actors on both sides of the whaling debate utilise the 'super-whale' - a homogenised discursive construct. The article argues that there are pragmatic advantages to such framing of environmental situations but also costs. In the case of whale conservation, the super-whale maintains focus on whaling rather than other, arguably more pressing, threats to whale species. More generally, utilising such framing tactics arguably prevent the voicing of new narratives about the global social order.

Nyckelord

Whaling; Whales; Framing; Supermantra; Environmental communication

Publicerad i

Marine Policy
2019, Volym: 99, sidor: 170-172

SLU författare

• Singleton, Benedict

  • Institutionen för stad och land, Sveriges lantbruksuniversitet
    

Associerade SLU-program

SLU Centrum för biologisk mångfald, CBM


UKÄ forskningsämne

Medievetenskap
Socialantropologi
Sociologi (exklusive socialt arbete, socialpsykologi och socialantropologi)


Publikationens identifierare

DOI: https://doi.org/10.1016/j.marpol.2018.10.018

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/96885