Lagerkvist, Carl-Johan
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Sammanfattning
This study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation (mental models) of various constructs relating to OFSP was assessed. We found that the structure of mental constructs differed depending on the type of information provided and concluded that the type of information consumers receive about the biofortification process affects OFSP acceptance. Implications of the findings for policy and development practice are discussed.
Nyckelord
biofortified foods; consumers; kenya; mental models; technology information
Publicerad i
Journal of Agricultural and Food Information
2018, volym: 19, nummer: 3, sidor: 237-254
Utgivare: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SLU författare
UKÄ forskningsämne
Biblioteks-och informationsvetenskap
Nationalekonomi
Publikationens identifierare
- DOI: https://doi.org/10.1080/10496505.2017.1383914
Permanent länk till denna sida (URI)
https://res.slu.se/id/publ/105538