'Less but better' meat is a sustainability message in need of clarity

Abstract

The expression 'less but better' is used to guide Western meat consumption towards sustainability. Its definition, however, lacks clarity and may push meat consumption further from sustainable practices. The research community needs to provide a more informed explanation to consumers of what is 'less' and what is 'better'.

Published in

Nature Food
2020, volume: 1, number: 9, pages: 520-522
Publisher: NATURE PORTFOLIO

SLU Authors

• Resare Sahlin, Kajsa

  • Department of Energy and Technology, Swedish University of Agricultural Sciences
    
  • Stockholm University

• Röös, Elin

  • Department of Energy and Technology, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Food Science
Other Social Sciences not elsewhere specified

Publication identifier

• DOI: https://doi.org/10.1038/s43016-020-00140-5

Permanent link to this page (URI)

https://res.slu.se/id/publ/123136