Preferences with and without prices - does the price attribute affect behavior in stated preference surveys?

Sammanfattning

The experimental as well as the non-market valuation literature include several examples of how an introduced price can affect behavior in otherwise not expected ways. It has become standard to include a price vector as an attribute in choice experiments, something that enables us to estimate a marginal willingness to pay for other attributes. We test the impact on preferences by an inclusion of a price in a choice experiment. Preferences are affected, as might be expected. However, also the relative ranking of individual attributes is affected.

Nyckelord

choice experiment; non-market valuation; preference reversal; warm glow

Publicerad i

Environmental and Resource Economics
2007, volym: 38, nummer: 2, sidor: 155-164
Utgivare: SPRINGER

SLU författare

• Lagerkvist, Carl-Johan

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    

UKÄ forskningsämne

Livsmedelsvetenskap
Miljö- och naturvårdsvetenskap

Publikationens identifierare

• DOI: https://doi.org/10.1007/s10640-006-9068-1

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/14325