Mattsson, Emilia
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Sammanfattning
This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat andplant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517).On average, the WTP was highest for minced meat. The WTP for the plant‐based proteins was rarely statistically and eco-nomically different from the opt‐out option. We found significant preference heterogeneity, especially for the plant‐basedoptions, which suggests that taking individual preferences into consideration could be important for achieving a more sub-stantial shift towards plant‐based proteins. Policy scenarios are investigated by estimating market shares following theimplementation of a meat tax. There is some potential for the meat tax to reduce meat consumption. However, the predictedmarket shares for plant‐based proteins do not substantially increase with the meat tax.
Nyckelord
discrete choice experiment; legumes; meat tax; Sweden
Publicerad i
Agribusiness
2025
SLU författare
Edenbrandt, Anna Kristina
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Rommel, Jens
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Säll, Sarah
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
UKÄ forskningsämne
Företagsekonomi
Nationalekonomi
Publikationens identifierare
- DOI: https://doi.org/10.1002/agr.70041
Permanent länk till denna sida (URI)
https://res.slu.se/id/publ/143991