Roos, Anders
- Institutionen för skogens produkter, Sveriges lantbruksuniversitet
Sammanfattning
Using product semantics, this study investigated how visual attributes of wood are perceived and interpreted semantically. The wood species alder, ash, aspen, beech, birch, elm, larch, lime, maple, oak, pine, and spruce were included. The subjects rated the samples based on the descriptive words natural, exclusive, ecofriendly, rough, inexpensive, modern, reliable, warm, cozy, solid, and light. The most significant differences in ratings were between softwoods and hardwoods. Principal component analysis yielded three dimensions based on visual perceptions: exclusive modern, ecofriendly natural, and light. Maple and ash and other hardwoods were seen as more exclusive and modern than spruce and pine. Pine, conversely, was perceived as the most ecofriendly natural wood type. Beech and alder did not score high (or low) on any of the three dimensions, meaning that these gave a neutral impression. The potential use of these results in product design and interior design is discussed.
Nyckelord
Wood design; perceptions; consumer studies
Publicerad i
Wood and Fiber Science
2013, volym: 45, nummer: 4, sidor: 353-362
Utgivare: SOC WOOD SCI TECHNOL
SLU författare
Associerade SLU-program
Skog
UKÄ forskningsämne
Företagsekonomi
Skogsvetenskap
Tillämpad psykologi
Permanent länk till denna sida (URI)
https://res.slu.se/id/publ/54919