Skip to main content
SLU:s publikationsdatabas (SLUpub)

Forskningsartikel2023Vetenskapligt granskadÖppen tillgång

Cultivating choices: How social context shapes farmers' considerations in crop and soil health promoter selection

Foolen-Torgerson, Kirstin; Lagerkvist, Carl Johan; Sok, Jaap; Dicke, Marcel; Oude Lansink, Alfons


In this study, we explore how farmers decide to adopt sustainable innovations in crop and soil health management with a particular focus on the use of insect by-products, or "frass'. By employing a Means-End Chain approach, we investigate how social contexts, specifically group discussions, can shape this decision-making process. Our findings reveal that social contexts have a distinct influence on farmers' decision-making. Those engaging in group discussions considered a broader set of product attributes, incgluding price, ease of use, and environmental impact. In contrast, farmers not involved in such discussions focused predominantly on product specifics like nutrient content and organic matter. This marked distinction amplifies the importance of social interaction in expanding awareness and understanding, presenting a contrast to decisions guided solely by personal judgement and technical expertise. It highlights the nuanced and complex factors affecting adoption decisions and underscores how social dynamics can subtly guide farmers" attribute considerations, providing a deeper insight into the path towards more sustainable agricultural practices.


Means-end chain; hierarchical value map; decision-making process; innovation adoption; group discussions; insect frass

Publicerad i

NJAS impact in agricultural and life sciences
2023, Volym: 95, nummer: 1, artikelnummer: 2256694

    Associerade SLU-program

    SLU Nätverk växtskydd

    Globala målen

    Avskaffa hunger, uppnå tryggad livsmedelsförsörjning och förbättrad nutrition samt främja ett hållbart jordbruk

    UKÄ forskningsämne

    Tvärvetenskapliga studier

    Publikationens identifierare


    Permanent länk till denna sida (URI)