When social media backfires - intrusive ties in entrepreneurship

Sammanfattning

This study critically explores the potential negative impacts of social media for entrepreneurship, and acknowledges online interactions as a part of the social dynamics surrounding entrepreneurship. The study departs from theories on entrepreneurship as a context-dependent social process and uses Gronvetter's concept of ties as a theoretical lens. To develop an understanding of the social aspects of entrepreneurship, this study employs qualitative methods of inquiry and combines a netnographic approach with ethnography. This study illustrates the need to include interactions on social media platforms as a part of the social context for entrepreneurs, and introduces the concept of intrusive ties for explaining how individuals online can, forcibly, make themselves part of the entrepreneurial process.

Nyckelord

Context; social media; entrepreneurship; embeddedness; ties

Publicerad i

The International Journal of Entrepreneurship and Innovation
2023,
Utgivare: SAGE PUBLICATIONS INC

SLU författare

• Jonsson, Josefina

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    

UKÄ forskningsämne

Mänsklig interaktion med IKT
Företagsekonomi


Publikationens identifierare

DOI: https://doi.org/10.1177/14657503231196104

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/130557