Preferences with and without prices - does the price attribute affect behavior in stated preference surveys?

Abstract

The experimental as well as the non-market valuation literature include several examples of how an introduced price can affect behavior in otherwise not expected ways. It has become standard to include a price vector as an attribute in choice experiments, something that enables us to estimate a marginal willingness to pay for other attributes. We test the impact on preferences by an inclusion of a price in a choice experiment. Preferences are affected, as might be expected. However, also the relative ranking of individual attributes is affected

Published in

Environmental and Resource Economics
2007, volume: 38, number: 2, pages: 155-164
Publisher: SPRINGER

SLU Authors

• Lagerkvist, Carl-Johan

  • Department of Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Food Science
Environmental Sciences and Nature Conservation

Publication identifier

• DOI: https://doi.org/10.1007/s10640-006-9068-1

Permanent link to this page (URI)

https://res.slu.se/id/publ/14325