The impact of cooperative structure and firm culture on market orientation and performance

Sammanfattning

Building on recent advances in cooperative literature and practice, we conceive two key organisational features of cooperatives: cooperative structure (in terms of control, ownership, and cost/pricing policies resulting into traditional and re-engineered co-ops) as well as entrepreneurial cooperative firm culture. Then we conceptualise and test the effect of these organisational features on the market orientation and performance of the cooperative firm relying on a sample of Dutch co-ops. We cannot establish a systematic influence of the cooperative structure though a significant influence of individualized member ownership on performance and of cost/benefit sharing policies on market orientation has been found. Entrepreneurial firm culture, however, has a significant effect on both market orientation and performance

Nyckelord

re-engineered/traditonal co-ops; entrepreneurial culture; market orientation; performance

Publicerad i

Agribusiness
2004, Volym: 20, nummer: 4, sidor: 379-396

SLU författare

• Nilsson, Jerker

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    

UKÄ forskningsämne

Samhällsvetenskap
Ekonomi och näringsliv


Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/3260