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Bokkapitel2015Vetenskapligt granskad

Motivation behind Members’ Loyalty to Agricultural Cooperatives

Morfi, Chrysa; Ollila, Petri; Nilsson, Jerker; Feng, Li; Karantininis, Konstantinos


This article explores the importance of a number of motivational factors that may be related to farmer-members' loyalty to their agricultural cooperative. A review of relevant literature allowed four factors to be identified: the farmers' view of cooperative ideology, their conception of the cooperative as an assured market channel, their view of the cooperative as providing business orientation, and their trust in the information provided by the cooperative to members. Data from a survey of Finnish farmers showed that the four factors were stronger among loyal members than disloyal members. There were no statistically significant differences between loyal and disloyal farmers with respect to their age and the size of their farm operations.

Publicerad i

Titel: Interfirm Networks - Franchising, Cooperatives and Strategic Alliances
ISBN: 978-3-319-10184-2
Utgivare: Springer International Publishing