Sammanfattning

This paper analyzes how a newly developed food product (potagurt) with nutritional and health benefits can be promoted in Ghana. We employ the hedonic modeling and contingent valuation methods to estimate monetary values attached to the product's attributes using 400 consumers in the Ashanti, Eastern, and Greater Accra regions of Ghana. The findings reveal that consumers have positive perceptions on the health and nutritional benefits of the product. Buyers place a higher value on potagurt relative to normal yogurt. The high value attached to potagurt is mainly linked to the health, nutritional, food safety, and quality attributes of the product, as well as perception. Consumers' socioeconomic factors such as income, educational, and awareness levels also play a significant role in explaining their choice of the product. The practical implication is that the development and promotion of potagurt could stimulate sustainable economic development through better consumer health and improvement in the livelihoods of many players in the sweet potato value chain, especially the producers of potagurt and sweet potato farmers. We conclude that the promotion of the innovative food product could contribute to sustainable production and consumption of sweet potatoes.

Nyckelord

consumer willingness to pay; new product development; hedonic pricing

Publicerad i

Sustainability
2020, Volym: 12, nummer: 8, artikelnummer: 3336
Utgivare: MDPI

SLU författare

• Owusu Sekyere, Enoch

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    
  • University of the Free State

Globala målen

Avskaffa hunger, uppnå tryggad livsmedelsförsörjning och förbättrad nutrition samt främja ett hållbart jordbruk
Säkerställa hållbara konsumtions- och produktionsmönster


UKÄ forskningsämne

Nationalekonomi


Publikationens identifierare

DOI: https://doi.org/10.3390/su12083336

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/106492