Sammanfattning

Measurements of corporate values are associated with a number of challenges. The needs for making measurements relate to making strategic decisions for internal and external stakeholders. Traditionally these estimates of, for example, brand value, have been expressed purely in terms of financial value aimed at maximizing created shareholder value. However, in the last decades, measurements of value based on a triple bottom line has implied additional challenges by taking economic, social and environmental values into account for a wide set of stakeholders with an extended time frame. Various theoretical management schools offer interpretations of how corporate responsibility may be taken into account in brand value measurements, such as institutional theory for example focusing on agency perspectives, stakeholders, resources, or network theory providing interpretations of inclusion of corporate responsibility in brand value measurements.

Nyckelord

brand assessment; brand value; corporate performance; corporate responsibility; corporate social responsibility; CSR; sustainable development; sustainability; corporate values; branding

Publicerad i

International Journal of Sustainable Development
2014, Volym: 17, nummer: 3, sidor: 281-297

SLU författare

• Pakseresht, Ashkan

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    

• Mark-Herbert, Cecilia

  • Institutionen för ekonomi, Sveriges lantbruksuniversitet
    

Globala målen

Främja fredliga och inkluderande samhällen för hållbar utveckling, tillhandahålla tillgång till rättvisa för alla samt bygga upp effektiva, och inkluderande institutioner med ansvarsutkrävande på alla nivåer
Säkerställa hållbara konsumtions- och produktionsmönster


UKÄ forskningsämne

Företagsekonomi


Publikationens identifierare

DOI: https://doi.org/10.1504/IJSD.2014.064182

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/41578