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Forskningsartikel2013Vetenskapligt granskad

Corporate Social Responsibility in Swedish Food Retail: The Case of Tiger Shrimp

Rotter, Julia Patrizia; Mark-Herbert, Cecilia

Sammanfattning

Food retailers are particularly exposed to ethical scrutiny given their central position in the supply chain. One way for retailers to differentiate is by taking responsibility for what is being offered to the consumers, referred to as category management. This case focuses on one food product, the tiger shrimp. 

Corporate Social Responsibility offers an extended perspective of values and criteria for evaluating organizational performance, which is founded in economic, social and environmental aspects of corporate conduct. The case offers a unique perspective on how a traditional company rationalizes choices that go beyond maximizing pure profit objectives. Social media is a new mechanism being utilized for accountability and governance of stakeholder relationships.

Nyckelord

category management; ethical sourcing; fish policy; social media; stakeholder; supply chain

Publicerad i

International Food and Agribusiness Management Review
2013, Volym: 16, nummer: 3, sidor: 167-176 Utgivare: INT FOOD & AGRIBUSINESS MANAGEMENT REVIEW